Structural Equations Modeling, Perceived Risk and Flow State on E-Commerce
نویسندگان
چکیده
منابع مشابه
Perceived risk agents in e-commerce environments
During the past three decades, the growth of e-commerce has presented marketers with many new arenas for research and application. Certainly e-commerce has become a significant portion of the world economy and in particular the consumer sector. As previous literature has consistently considered perceived risk as a major factor consumer purchase decisions, this research identifies several major ...
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ژورنال
عنوان ژورنال: iBusiness
سال: 2014
ISSN: 2150-4075,2150-4083
DOI: 10.4236/ib.2014.62005